Within the leisure travel market, tourism digitization plays an essential role. Revenues of Booking Holdings and the Expedia Group – the largest two online travel agencies worldwide – more than doubled between 2013 and 2019, whereas evaluating companies on travel evaluate websites, such as TripAdvisor, turned an essential part of the general tourism experience. As the COVID-19 pandemic turned the travel industry the wrong way up, digital innovation, along with new hygiene measures, domestic locations, and sustainability will doubtless paved the way in the new era of leisure travel.

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