The sponsorship determination standards for an area, however important, non-sporting event is examined by way of in depth interviews and a grounded theory-based qualitative methodology. Transcripts of in depth interviews of the key sponsorship choice makers at 30 sponsoring corporations throughout a variety of enterprise classes were systematically coded to establish Travel & Leasuire sponsorship determination criteria. Contributor Network Latest insights, case studies and news from businesses, tech distributors, freelancers and other organisations. Traders in a seaside resort in Norfolk share their tales of how the pandemic has impacted them. The summit was a profitable showcase for Glasgow, and for the social and business advantages of getting again collectively, post-Covid.

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