Introduction
According to Matt Davies Stockton, you can’t afford to not use SEO in this business landscape. SEOcan help you raise brand awareness, increase trust in your brand, help you generate more revenue, and convert prospects into paying customers. However, to pull that off, you need an SEO company. Let’s check out how SEO companies can help you optimize your results.
Tips & Tricks
1. Maximize your PPC campaign – If you have a PPC campaign that’s working well, you may think that you don’t need to focus on SEO. However, with the help of a good SEO company, you can stretch your PPC campaigns and make them more effective than ever. PPC makes your site appear at the top of the search results while SEO does the same organically.
When both results are shown on the first page, it increases your brand’s credibility and shows that you aren’t just throwing money to acquire customers. This also makes a lot of sense if you have ranked high on a page with a low-cost keyword. SEO competition for that page would be lower and the SEO company can maintain those results for a long time.
2. You get to reach more people – Even if you don’t hire an SEO company, your competitors will. Their heavy investment in SEO would always outrank you on the search engine. If you don’t hire an SEO company to maintain your top position, you would keep losing market share and would be forced to shut down your business. The ranking is everything when most of your customers are online. The top result on Google gets around one-third of all traffic while the second position gets half of that. So, if you’re not within the top five results, no one would click on it.
3. Rank better in local searches – Even if you have a small business with mostly local customers, an SEO company can help out significantly. Local searches like “electricians near me” are now more common than ever. However, 4 in 5 local searches done on mobile lead to conversions. An SEO company can come up with local SEO strategies and create an effective Google My Business account for you. They can also create automated responses after customers make a purchase or book a service to ask for reviews.
4. Boost your credibility – An SEO company can also help boost your brand’s credibility. When a site ranks high on the search page, it commands authority and is considered trustworthy and high quality by users. An SEO company can track changing trends, and algorithms and improve your website while adding quality content to boost your brand’s credibility.
Conclusion
Matt Davies Stockton suggests that you use the above-mentioned tips and get help from a reputed SEO company. While you can learn more about SEO and try to make the necessary changes, an SEO company has a lot more experience and can bring better results while you focus on your business.